Tech In Asia Meetup Singapore: data-driven approach to growth



Next up for our Tech in Asia Meetup, we’re back in Singapore. We have invited Mr. Vinoaj Vijeyakumaar, co-founder and managing partner at Sparkline, to share with us how businesses can use a data-driven approach to create growth in sales. Mr. Vinoaj Vijeyakumaar will be touching on the following:

  • The importance of measurement

  • Looking beyond vanity metrics

  • Setting a measurement framework that is right for your business

  • Measure at all stages of the consumer journey (taken from my AMA responses):

    1. Awareness

    2. Consideration

    3. Purchase

    4. Post-Purchase Behaviour

If you are interested, join us on March 12, 6:30 pm at Singapore Polytechnic Lecture Theatre (LT) 17A. Tickets for Tech in Asia Meetup are free, but grab them fast while they’re available.

Please click here to register


6.30 – 7.15pm: Registration
7:15 – 7.45pm: Keynote: Data-Driven Approach to Growth
7:45 – 8.00pm: Q&A
8.00 – 9.00pm: Networking & light refreshments


Lecture Theatre (LT) 17A
Singapore Polytechnic
500 Dover Road
Singapore 139651

Profile Of Speaker: Mr. Vinoaj Vijeyakumaar

Vinny’s expertise lies in measurement, data analysis, and insights that deliver results. His philosophy is: measure, test changes for impact, and iterate. Prior to founding Sparkline, Vinny was at Google for five years in Australia, New Zealand, and Southeast Asia. There he provided strategic counsel to advertisers, agencies, and partners on free tools such as Google Analytics and Google’s Website Optimizer to increase website traffic and revenue, all without spending a single cent. Before Google, Vinny cut his teeth at startups in Australia as a web applications developer. His technical skills cover PHP, HTML, CSS, AJAX, jQuery, Ruby on Rails, MySQL, Apache, Amazon Web Services, Google Website Optimizer, and Google Analytics.

(And yes, we're serious about ethics and transparency. More information here.)

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