Mobile ad and publishing platform Tapjoy has announced what it’s calling the Tapjoy Asia Fund. This will be a $5 million fund that aims to support developers in Asia to fuel growth of Free-to-Play mobile apps for the Android and iOS platforms. So this new Tapjoy Asia fund provides both money and support for developers. Here are some more details of what that entails:
- Working capital to get started
- User acquisition through Tapjoy
- Monetization through Tapjoy’s Mobile Value Exchange platform
- Free-to-Play Gaming and Virtual Economy expertise
- Consulting and optimization of all user acquisition campaigns
- Real-time reporting
How can developers tap into this fund? You can log on and apply at the Tapjoy Asia Fund site or send an email to the Tapjoy team here.
In Asia, Tapjoy has offices in Beijing, Hong Kong, Tokyo and Seoul. The Tapjoy platform spans 20,000 mobile applications and reachers over 600 million mobile consumers worldwide.
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