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Steven Watts · · 1 min readWeb design trends businesses should adopt this year
One of the most crucial aspects of user experience is web design. A well-planned and properly executed web design can have a huge impact on a business’ success. An intuitive user interface can attract more organic traffic, increase brand exposure, and ultimately, reap more revenue.
Good navigation boosts user experience. Brand recall can be achieved by making sure that each web page represents the brand with logos, colors, messaging, and multimedia. When all content is placed effectively throughout the website and pages are linked properly, a well-built web design can boost a business’ SEO efforts.
Throughout the years, the field of web design has been through a lot of changes and development, all of which have contributed to trends like parallax, micro-interactions, and flat design, among others.
We could be seeing more of these trends this year as the web design industry gets more competitive. Here is an infographic from WP Shrug, released in December last year, that can help you understand these trends better.
Editing by Charmaine de Lazo
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