How to stand out among the most commonly overdone blog topics

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Is your blog bringing in more visitors or repelling them?

You slog for hours creating blog content for your audience. This, being the most important part of your content marketing strategy, will bring readers and new customers to your blog over a period of time.

An Algoso survey found that 88 percent of readers read a blog for analysis and opinions, while 74 percent follow trends in a sector or learn from someone else’s experience.

Are you satisfying your users with resourceful, insightful, interesting or unique content? Writing what everyone else is writing will lead you nowhere.

These are 5 topics beaten to death – topics the audience is subjected to to the point they’ve become noise. Stay clear from these, and instead look to the alternatives suggested to stand out from the crowd.

1. Top 10 listicles

We see these all around the internet.

Examples:

The 10 Best Content Marketing Tips

The 10 Best Ways to Improve Your Facebook Business Page

The trouble here is that they focus on quantity, rather than on quality. Rather than diving deep into the subject, they provide a bird’s eye view of a particular topic.

Do these articles share in-depth knowledge about each of the points mentioned? We often have no clue on the parameters that placed them on the list, or how you might imitate them to become successful.

Research shows that the average length of posts on Google’s top ranking websites has over 2,000 words. This shows that Google also prefers high quality in-depth posts that dig into the details.

Instead

2. Comparison posts

3. News roundups

4. Unsubstantiated opinions

5. Flashback – year in review

Conclusion