I recommend everyone to read NY Times’ interview with founder of Gawker Nick Denton. He described media companies these days as slaves to the Facebook algorithm.
“If the newspaper industry wants to give up hundreds of years of passion and history and make themselves slaves to some 20-something in Silicon Valley who did the latest hot social network, well, that’s up to them. We choose not to.”
This doesn’t only happen to media companies. Any companies or startups are having trouble reaching out to all fans through their Facebook page. That came to me as a surprise and a sign that Facebook is trying to gate keep content. I understand Facebook’s algorithm wants to control quality but the outcome also means companies lose the mean to communicate freely with their fans.
Have we become slaves to Facebook’s algorithm?
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