Single-page websites are becoming more and more in demand with companies and freelance professionals – to showcase a specific product, a portfolio, or a service product in a specific niche. Even large corporations with complex websites are now focused on developing several microsites in which they can focus on a specific market segment, on a specific need of their customers, or on promoting their CSR efforts.
Why single-page websites? What makes them so attractive to these clients?
The main answer: this type of website has an extremely simplified navigation. This offers visitors an optimal browsing experience both on a computer and on a smartphone. By giving up the classic tree link structure, the content can be arranged in a logical, narrative manner, allowing users to explore it in a seamless scroll – experiencing each new section exactly the way you, the website owner, want it to be experienced.
The top features and benefits of single-page websites
When mobile internet became mainstream, a new concept in web design appeared: responsive web design.
Single-page websites are a natural development of the core principles of responsive web design.
It made more sense to have one website optimized both for computer and smartphone browsing than to maintain a desktop version and a mobile version (two websites, two backends, two SEO strategies). Single-page websites were a natural development of the core principles of responsive web design. Their benefits are beyond the simple and seamless scrolling.
Do wonders with parallax
Parallax scrolling. Photo credit: Wikimedia.
To parallax or not to parallax? This is an ongoing debate among web design professionals. While too much scrolling animation will become annoying for the visitors (and may even prevent them from properly understanding the content), a craftily designed parallax transition from one section to another makes browsing a pleasant experience.
Tell a story and build awareness
Storytelling is currently the most powerful and efficient way to create brand awareness and customer loyalty. Single page websites are the ideal medium for creating and narrating a story about a product, a brand image or a business vision.
So, what makes a single-page website awesome?
Minimalist design
Source: Steven Mengin.
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