Most influential car brands on Weibo

After seeing Alan McCabe’s article about the most influential car brands on social media, I decided to give an overview of how they are doing on Weibo.

So, here it is. Numbers are for the whole month of June:

Seems like Volkswagon is doing great with a large increase of followers and has the best engagement overall. Even though Lamborghini don’t have a large following, their content is  relatively engaging.

Full disclosure: I’m the one-man-band behind http://weibostats.com, a tool that makes it easy to track Weibo accounts. By using WeiboStats I was able to prep the data for this post in less than 5 minutes.

Any insights you found?