How optimized is your website?
Ah, SEO (Search Engine Optimization), a once unfamiliar term now importantly embedded into any online marketer’s repertoire of tunes to play. SEO focuses on growing visibility in organic (non-paid) search engine results.
Get your SEO done right, and when someone searches for something on a search engine that resembles the terms you’ve been setting out for, your site’s link will be at the top of the page. Pretty much guaranteeing you that click in without paying a single cent to advertise.
But of course, it isn’t as simple as snapping your fingers and clicking an SEO button and instantly achieving maximum optimisation on the world’s top search engines. It sure seems too magical a promise too, with technically ‘free’ traffic, it leads some marketers to cheat the system.
No black hatters
Black hat SEO points to an aggressive SEO strategy and tactic that usually defies search engine guidelines. That works fantastically to your advantage. Though, new Google algorithms has the company clamping down hard on companies that use such techniques. In short, don’t be a genius and try this at home (or at work). There will be repercussions.
So how should you go about it?
But just how complicated can SEO get? After all, it’s just a bunch of metas, keywords, and urls done properly right? Well, if you still have no clue what those three have in common, we’ve got topic experts from the TIA community here to discuss more about what’s up with the world of SEO in recent times, and how you can go about maximising its potential.
Dan Clarke – Founder and CEO at Disruptient
Eli Schwartz – Director of Marketing APAC at SurveyMonkey
Here are some reads about SEO:
- 5 SEO techniques for first-timers
- 4 ways to check global SEO ranking for free
- Developers, here are some tips to up your SEO game
- The truth about SEO and ‘free’ traffic from Google
- 5 crucial steps to win at SEO
- Google has publicly disclosed its search engine’s guidelines. Here’s what you need to know.
- VCs are taking a huge risk by ignoring the importance of SEO in startup investments
Let’s discuss
- What are some best practices when it comes to SEO?
- How much does rankings matter?
- Black hat methods don’t work, what does?
- If one is new to this, where does one start?
- What do VCs think about SEO?
Editing by Sim Yanting
(And yes, we’re serious about ethics and transparency. More information here.)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
