Starting a tech startup without any technical skills is hard. Although it is getting easier to pick up programming skills via free platforms like Codecademy, Khan Academy and the likes, learning enough technical skills to be proficient for your product can still take a long time.
So what can you, the non-technical founder, do?
Demonstrate value to bring a technical person on board
As a non-tech founder, you need a technical person (whether as a co-founder or a founding member) in a tech startup. The best way to attract a smart technical person to join you is by demonstrating that:
- Your business has value and
- You are the best person to run this.
Here are 2 ways that you can go about doing that.
1. Test value proposition
What is the biggest pain point that your startup is solving, and how do you communicate that to your target audience?
That may be one of the most important questions a founder must answer. Fortunately, you can find the answer without having any technical skills. There are a couple of ways you can find out what message and value proposition resonates best with your target audience.
A. Facebook ads or Google Adwords
Test value propositions by creating a different ad for each proposition. Run these ads on Facebook or Google Adwords (or even both, if your budget allows it) and track which value proposition gets the most clicks. This will be the proposition that best resonate with your target audience.
If you’re not sure who exactly is your target audience, which is not an uncommon problem when you just starting out, you can also test that with ads. Just target different value propositions with different set of audience and track which audience or value proposition set gave you the best returns.
B. Landing pages
If an ad (usually limited to 70 to 90 characters) cannot fully encapsulate the value you are creating, test it with landing pages instead. There are plenty of tools out there to help you create landing pages without needing you to know how to code. Here are some of them:
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