
Co-founders of Carousell
Whether itโs pre-loved items or repurposed items, here are some tips to help you sell effectively.
1. A picture is worth a thousand words!
The first thing that potential buyers see are photos of your products, so it is crucial that your photo captures their attention in a split second! Simple, clean, and neat photos garner the most attention, so try taking your photos against a white background for your items to really stand out.
Also ensure that your photos are sharp and not out of focus. Blurry photos are not aesthetically pleasing and may cause some level of frustration for potential buyers which drives them away from your product.
2. Give your products good names
Another way to capture a potential buyerโs attention is to ensure that you item shows up in their search results. This can only happen if you name your items well.
For pre-loved items and items you didnโt repurpose or make, provide the brand, size, description, and condition of the item. If you find that itโs too long, include the three most important things you want potential buyers to know about the dress, i.e. New Topshop Dress. You may then provide further details on the description of the size and condition in the product description. It is often also helpful to provide the retail price at which you paid for the item, just to give the buyer a better idea on how the price measures up.
Always avoid giving vague names to your listings, i.e. โBlack dressโ, โCrop topโ, or โJeans. Buyers want as much details as they can get at one glance, so try to give them as much as you can to sell your items as soon as possible.
For original and handmade items, whether youโve made them from scratch or youโve repurposed them, make the title sound as appealing as possible to your target audience! For example, Handmade Crystal Necklace. You can then bring on the poetry in the item description field, and that is where you sell your own brandโs vision and concept to your potential buyer!
3. Set realistic prices
Many Carousellers are giving buyers a good deal on their products, which is one of the reasons why so many people look to Carousell, so before you list your items, do a quick check on similar items to get a sense of the pricing benchmark.
The aim is to ensure youโre getting paid reasonably for your item and in a manner that is in line with the demands of the marketplace.
4. Harness the power of social media!
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