Iām Benjamin Joffe, General Partner at HAX. Ask me anything!

Dear TIA folks,
Iām Benjamin Joffe, General Partner at HAX, the first and largest accelerator focused 100% on hardware & IOT. My job is to find startups to invest in, and advise them during and after our programs in Shenzhen and San Francisco. My focus is strategy, communication, PR, marketing and fundraising. I also regularly share ideas about hardware startups with entrepreneurs and media (I wrote or co-wrote about 10 long-form guest posts on TechCrunch and published several reports on slideshare). I am also an angel investor in a dozen startups including Gengo, TokyoOtakuMode, Cmune and Elysium Space.
A few things about me:
- I was born in France and lived mostly in Asia since 2000, in 9 countries so far including China (Beijing & Shenzhen), Tokyo, Seoul, Singapore, Kuala Lumpur, Hong Kong and San Francisco.
- I founded and ran for 7 years a consultancy named +8* researching innovation across Asia. Harvard and IDEO were once my clients.
- I speak English, French, Japanese and a decent amount of Mandarin. My Korean and Spanish are rusty. I am NOT good at languages, I just spent lots of time on them and the result could have been much better.
- I am French but donāt drink much and donāt watch football. I like cakes, fortunately? However itās not easy to find good and affordable ones in Asia.
- I visited North Korea, the Galapagos islands, trained a few days in a wushu school near the Shaolin temple and completed a 10 days Vipassana retreat in Indonesia.
- I practiced several martial arts such as Karate, Shorinji Kempo, Aikido, Hapkido and Wushu but am good at none ;p these days I go to the gym and do the occasional yoga.
- Because I had done over 200 talks in events and like comedy I tried standup twice. Itās not the same ;p
Fun facts about HAX:
- HAX is located in the heart of Shenzhenās electronics district, Huaqiangbei. We see hoverboards, solowheels and āsegwaysā on the street routinely. We also have the best prices š
- The elevator of our old office was so crowded many of us were walking the 10 floors to avoid waiting for 10 minutes and being packed in such a small space. The office was also equipped with critters and rodents.
- We live in the future: some of the projects we work with will not be mass market before 2 years or more.
You can ask me about:
- Any of the above
- Innovation ecosystems
- Hardware & IOT
- Entrepreneurship & Investment
- Who will be the next Steve Jobs
Ask away!
Note from Daniel, TIAās community manager:
The host may choose at his preference to not answer particular questions. The AMA is moderated by the community managers, so letās keep the questions friendly. š
Read more about HAX here:
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