Generating a steady stream of traffic to your landing pages is only the first piece of the puzzle. You may also have a decent amount of leads from social media and email lists that you nurture and educate as they go down the sales funnel.
However, in advertising, getting visitors is the easy part. To truly reap the benefits of your lead and traffic generation efforts, you also need to improve your conversion rates through effective audience targeting and landing page optimizations.
No matter how effective your advertising efforts are, you will not realize your gains until you develop effective landing pages for conversion. With these pages, you turn visitors into leads which eventually become paying customers.
To make the development process easier, you can work with creative or advertising agencies, or simply to be familiar with five of the most useful tools that will optimize your landing pages and unlock maximum conversion rates.
1. Unbounce
The online industry now enjoys the availability of powerful design tools for all forms of web content. Unbounce is one of the most widely used tools to develop beautiful landing pages even by advertisers with little to no design experience. With its drag and drop interface, you can quickly create any landing page you can think of within minutes.
You can easily add various visual elements to your landing pages such as images, forms, text boxes, and links. With the editor, you can customize every single aspect of your page. However, to get the most out of this tool, it is good to have your creative team plan a layout that best suits the content you have in mind.
With Unbounce, it is easy to build a landing page. The real challenge is finding the design and content that works for your target audience.
The main purpose of Unbounce is simple – to diminish the bounce rate of your landing pages and maximize the conversion rate. In addition to being professional-looking, every page you build with Unbounce will be responsive, which means it will automatically adjust to smaller displays like smartphones and tablets.
2. SumoMe
SumoMe is a collection of tools that can increase web traffic and engagement rate in your landing pages.
One of its core features is a “list builder”, which presents a non-intrusive pop-up to your online visitors. Pop-ups are effective for immediately capturing your audience’s attention, telling them exactly what they’ll get, presenting them with a clear call-to-action, and converting them into leads. Furthermore, the tool integrates well with modern mailing platforms such as MailChimp.
Setting up the list builder is easy and useful if you want to boost the conversion rate of your landing pages quickly. With the selection of fonts, colors, and styles, you should consider performing A/B tests to find the best layout for your site.
For further optimizations, you can use SumoMe’s heat maps to identify the clicking patterns of your visitors. Doing so will help you determine where most of your audience are going so you could measure the performance of your current layout. Aside from these, SumoMe also has plenty of other tools for your website such as a scroll box, analytics, contact forms, and so on.
3. OptinMonster
4. Crazy Egg
5. Optimizely
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