The 13 lessons I learned from winning a prestigious pitch competition

The author at the RISE 2017 finale.

I was lucky enough to win RISE 2017 in Hong Kong in July. So, I’m here to share behind-the-scenes stories and tips from my experience that you might be interested to know, especially for entrepreneurs looking to compete on stage.

Note: I’m not the only one who’s ever won a startup pitch competition, so this is just my take.

1. The formula for success is straightforward

Here’s the formula: 30 percent onstage presentation experience + 20 percent well-crafted content + 30 percent deliberate practice + 30 percent pure luck (a total of 110 percent). For mega pitch competitions that receive massive media exposure, I think you’ll need more than 30 percent pure luck because of stronger competition.

2. Find any presentation opportunity that can help you develop your own style 

You’ll need previous public presentation experience to know what to expect when looking into a sea of people laser-focused on every word you say. I had countless opportunities to present in front of many different types of people, so I know if I’m keeping them interested or when I’ve lost their attention. Audience engagement is key to your onstage confidence.

3. Develop a style that you want people to remember you by

If you want people to think you’re techie and that you code with your sandals on, don’t be afraid to wear those sandals on stage.

If you’re a young startup looking for investments, you better show up as a scrappy kid looking to pick a fight. Put on a tech wearable (drop the Rolex). A company T-shirt with your logo on it is a must (you need the exposure). Wear your best pair of jeans (good if you want to look young). Roll up your sleeves (it makes you look like you’re ready for a fight).

4. Your content serves to drive interest not present a comprehensive business plan

When I was building my presentation, I made sure I left enough space for imagination. I wasn’t going to explain everything in detail to prove that my startup was the next unicorn. I had just enough content to let the judges know that we were onto something special.

Learn when to stop sharing too much.

5. Make sure your presentation is engaging