10 tips on how to write abandoned cart emails

But people always leave

Yes, customers will abandon your shopping cart no matter how many mouthwatering offers you roll out.

The good news is that all abandoned carts are not lost customers. You can retarget them to come back and complete their check-out process with optimized abandoned cart emails. We are not talking about just any email, but the best-practiced tips to execute an actionable abandoned cart email strategy.

Let us discuss the 10 best practices of abandoned cart emails by picking examples from 10 eCommerce companies.

#1 Make Hay While The Sun Shines

Regardless of the reason for the cart abandonment, you should send the abandoned cart email within 24 hours of abandonment. The longer you wait to hit send, the lesser chance you have to re-engage them back with your store.

Reason being, that if the email is triggered after a long duration, they would not be able to recall the information entirely, or may not have the same emotional attachment they felt while adding the product(s) in their carts.

AliExpress.com sends email instantly after the cart was abandoned with a specific date and time of abandonment!

There are two crucial things you should keep in mind while sending abandoned cart emails:

1. Time of the day customer reads his email
2. Time of the day he generally visits your webstore

Studying both of these can give you a fair idea of when is the right time to remind him about his abandoned cart.

#2 Always Choose Clarity Over Creativity