BuzzFeed VP Scott Lamb explains there’s more to making content go viral than one-liners, listicles, and hyperbolic headlines.
Hike and WeChat fill TVs with commercials, but WhatsApp stays on top with 70 million active users in India
WhatsApp added 20 million new MAUs in six months since it announced hitting 50 million active user mark in India.
Free messaging app Hike, the Indian answer to WhatsApp, Line, and WeChat, has hit number one on the Google Play Store in India, toppling WhatsApp, and Facebook.
WhatsApp now has 48 million monthly active users in India. Rounding that up to 50 million, that’s double the 25 million it had in India five and a half months ago.
When India last held a general election in 2009, the country had fewer than 50 million internet users – a mere four percent of the population at the time. But it's all changed for this election.