Web Tre Tho

Project Lana, is the team that spund off of Web Tre Tho, Vietnam’s largest women’s forum, and now it has a new venture: an online store selling lingerie. It’s called

Not long after our interview with James Vuong the CEO of the community-sourced project Project Lana, whose mission is to “deliver happiness to women,” has just released an iPhone app

In the battle for the Vietnamese e-commerce space, a unique online retailing model is being born out of an unexpected place. I sat down with James Vuong, the CEO of