Mobile A/B testing startup Splitforce announced today it has been acquired by marketing and analytics platform Localytics for an undisclosed sum.
Auto-optimization uses a 'bandit algorithm' that lets Splitforce show which factors in the experiment are performing better and choose them automatically.
When Zac Aghion first pitched the idea for a Chinese language multi-variant A/B testing and analytics tool for the web, investors were quick to shut him down. “...
A/B testing used to be restricted to the big companies who could afford it. Any developer who doesn’t take advantage of this trend will be at a disadvantage.