social marketing
Tech expats: Content is queen
Two entrepreneurs discuss creating content, social media marketing, and getting things done in Hong Kong.
Mandy Chong · · 1 min read
She runs Australia’s newest unicorn, a design tool for the Photoshop-averse
Melanie Perkins, a former graphic software tutor, created Canva in 2013 to make design simpler. Today, it got new funding that pushes it into the big leagues.
Steven Millward · · 3 min read
Increase your web traffic with this often overlooked platform (INFOGRAPHIC)
Hint: content is king.
Cent Muruganandam · · 1 min read
Fashion brands in China work hard to get dedicated followers on WeChat
WeChat, China’s most popular mobile messaging app, has already become a handy tool for businesses in China to engage with Chinese customers.
Julia Q. Zhu · · 4 min read
What most people don’t tell you about how your startup can benefit from social media
As a startup, chances are the best way to reach out to your target market will be through online marketing. Here are 3 important tips.
Marcus Ho · · 5 min readBranding the Chinese government
While there’s still a lot of censorship, China’s government is now taking a far more subtle approach to grooming its image using social media. Here’s how.
Andrew Collins · · 4 min readInbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine
In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy. Here’s where social media comes in.
Marcus Ho · · 4 min read7 awesome QR code marketing campaigns
QR codes are a bridge between offline and online in the smartphone age. Here are seven great QR code marketing examples from across Asia.
Steven Millward · · 8 min readAfter lengthy beta and now with seed funding, Fliplingo launches Twitter translation service
After months of beta testing, today Fliplingo goes live to the public with its human-powered Twitter translation service.
Steven Millward · · 2 min readI ran social media campaigns for 3M, Qatar Airways, and more. Ask me anything (AMA)
Marcus Ho, the director of social media at SocialMetric, is now taking your questions on all aspects of social media ROI and strategies. Ask him anything!
Marcus Ho · · 2 min read