With tens of billions of impressions served per month, Geniee attracts Japanese telco Softbank for ad business tie-in.
FreakOut's DSP platform matches brands with the most effective advertising spot for each impression by utilizing a massive amount of stored audience data.
RTB appeared about 4 years ago and has been a fast growing method led by OpenX, Google, and Yahoo in the west, but the technology has lagged behind on mobile.
Californian-based TubeMogul is a platform for the real-time buying of video ads on mobile devices. Aside from how annoying it must be to be hit with a video ad ...