razer adaro
For the first time, Razer is relying on anime girl mascots to sell products. Here’s why.
Razer introduces Razer Adaro Girls, mascots for its Adaro headphone line. We explore how anime girl mascots have helped brands in Japan.
Mary-Anne Lee · · 3 min read
This is how Razer celebrated the launch of its Adaro line in Singapore (PICS)
Check out pictures of the Razer Adaro launch in Singapore, at Lowercase at Lasalle on April 30, 2014.
Mary-Anne Lee · · 1 min readRazer Adaro line gets a hipster launch in Singapore
Razer is launching its Adaro series with a music gig at Lowercase cafe. Expect to see local singers and bands like Charlie Lim, Gentle Bones, Gareth Fernandez, Stopgap, and .gif singing their hearts out.
Mary-Anne Lee · · 1 min readRazer’s newest headset series is named after a sea spirit
The Adaro – the gaming peripheral company’s latest range of headphones – are according to Wikipedia “malevolent merman-like sea spirits” found in mythology from the Solomon Islands. The mythology-inspired name
Mary-Anne Lee · · 1 min readYou're up to date! 🙂 Read more articles using our search!