PR
Shopee lawsuit loss sparks debate on noncompetition clauses
We spoke to professionals from the HR, PR, and legal fields for their take on Shopee’s attempt to enforce a noncompete agreement.
Why PR isn’t for every startup, according to an industry professional
Is your MVP nonexistent? Are you keeping all your numbers confidential? Then you might want to rethink PR as a marketing strategy.
Building brand trust: Startups’ misconceptions when dealing with PR firms
Founders sometimes fail to see that a good PR exercise requires diligent planning and correct timing.
Graphic: All the statistics every startup should know before pitching to the media
Getting your story covered by the media requires so much more work than just firing a press release.
Discuss: Should you hire a PR agency?
When it comes to public relations and communications, should you hire an agency? Or should you do it yourself?
Discuss: How to deal with a PR crisis
How do you get out of a Public Relations pinch?
Ecommerce founder insults Jay Chou, pisses off basically everyone
Vancl founder Chen Nian apparently thought it was a good idea to insult his target demographic’s favorite pop star on national TV.
Xiaomi vs. LeTV: the war of words gets uglier
Xiaomi’s battle with LeTV has gone from a quiet struggle to a very loud and ugly name-calling drama.
Huawei’s PR fail highlights wrongheaded approach for China’s tech giants
Huawei’s recent PR fail highlights a bigger problem: global and domestic PR teams that are totally separate.
The way of the Chinese tech company: ‘openly fight Apple, secretly battle Xiaomi’
This PR ploy allows Chinese tech companies to get some press attention by connecting themselves with a global brand like Apple.



