PR

Shopee lawsuit loss sparks debate on noncompetition clauses
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Shopee lawsuit loss sparks debate on noncompetition clauses

We spoke to professionals from the HR, PR, and legal fields for their take on Shopee’s attempt to enforce a noncompete agreement.
Peter Cowan · · 5 min read
Why PR isn’t for every startup, according to an industry professional
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Why PR isn’t for every startup, according to an industry professional

Is your MVP nonexistent? Are you keeping all your numbers confidential? Then you might want to rethink PR as a marketing strategy.
Christel Goh · · 5 min read
Building brand trust: Startups’ misconceptions when dealing with PR firms
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Building brand trust: Startups’ misconceptions when dealing with PR firms

Founders sometimes fail to see that a good PR exercise requires diligent planning and correct timing.
Anu Gupta · · 4 min read
Graphic: All the statistics every startup should know before pitching to the media

Graphic: All the statistics every startup should know before pitching to the media

Getting your story covered by the media requires so much more work than just firing a press release.
Priyanka Desai · · 1 min read

Discuss: Should you hire a PR agency?

When it comes to public relations and communications, should you hire an agency? Or should you do it yourself?
Daniel Lee · · 2 min read

Discuss: How to deal with a PR crisis

How do you get out of a Public Relations pinch?
Daniel Lee · · 2 min read

Ecommerce founder insults Jay Chou, pisses off basically everyone

Vancl founder Chen Nian apparently thought it was a good idea to insult his target demographic’s favorite pop star on national TV.
C. Custer · · 3 min read

Xiaomi vs. LeTV: the war of words gets uglier

Xiaomi’s battle with LeTV has gone from a quiet struggle to a very loud and ugly name-calling drama.
C. Custer · · 2 min read

Huawei’s PR fail highlights wrongheaded approach for China’s tech giants

Huawei’s recent PR fail highlights a bigger problem: global and domestic PR teams that are totally separate.
C. Custer · · 4 min read

The way of the Chinese tech company: ‘openly fight Apple, secretly battle Xiaomi’

This PR ploy allows Chinese tech companies to get some press attention by connecting themselves with a global brand like Apple.
C. Custer · · 4 min read