Big Chinese companies are eager to crack international markets - and willing to pay, too.
Asia accounted for 27 percent of all Android app installs in the world in Q2 2014. Most money spent on ads comes from China, the majority of it aimed at Asia.
RTB appeared about 4 years ago and has been a fast growing method led by OpenX, Google, and Yahoo in the west, but the technology has lagged behind on mobile.
Getting your game or app into China’s mobile marketplace can be hard enough, but monetizing that game or app once it gets there is sometimes even harder. But now, San Francisco-based social gaming pla...