halfbrick

Yesterday, Tencent quietly launched a new game on its own prorietary Chinese Android marketplace that absolutely nobody was asking for: Fruit Ninja Tencent Edition. Yes, Fruit Ninja has been in

Getting China’s smartphone owners to play mobile games is as easy as getting a horse to water, but getting them to drink up in-app purchases is tough. It’s also a

Being a fruit ninja means more than just slicing and dicing. It involves making friends as well. That’s what the makers of Fruit Ninja are doing right now as they

Fruit Ninja has been downloaded 500 million times across the world with 200 million of them from China.

SGE readers get a special discount code 'KIWI' Microsoft and E27 are organizing Fruit Ninja Developer Dojo, an exclusive event catered to game developers and those interested in game development. Halfbrick,

As GMIC winds down for the year, this afternoon Aiko Tanaka, a co-founder of Infinity Ventures Partners moderated a discussion with some of the biggest names in casual gaming: David

HalfBrick Studios’ Fruit Ninja has been really hot since slicing its way into the Chinese market last year. It has since made it to over 100 web and third party stores, such as AppChina and Wan Dou Jia, and is pre-installed in over 90 Android brands across five Chinese operators.