There's some serious money to be made from boring utility apps, according to the latest report from Beijing-based PapayaMobile's mobile ad platform, AppFlood.
Big Chinese companies are eager to crack international markets - and willing to pay, too.
Asia accounted for 27 percent of all Android app installs in the world in Q2 2014. Most money spent on ads comes from China, the majority of it aimed at Asia.
RTB appeared about 4 years ago and has been a fast growing method led by OpenX, Google, and Yahoo in the west, but the technology has lagged behind on mobile.
Everything’s getting back to normal in China as the New Year festivities dwindle to a halt. The daily lives of Chinese people dramatically break from the norm f...
China spent 25 percent more than the United States on mobile ads in the third quarter of this year, according to mobile advertising platform AppFlood. Chinese m...