Taiwan's Theia is working on gesture-controlled 3D holographic ad technology. We live in the future, folks. Act accordingly.
The partnership with TalkingData, which tracks users on 1.5 billion mobile devices, will improve targeting of mobile ads for InMobi.
InMobi will help the Chinese company monetize its Android apps in India. APUS will give the Indian firm’s mobile ad platform access to 200 million more users.
With soaring smartphone penetration in emerging markets, the ad industry is about to change. PopSlide gives away free internet in countries like Indonesia.
In another significant move, Paytm invests in media firm NDTV’s ecommerce platform.
“They’re sitting on a gold mine of user data, superior to what’s been accumulated by the likes of Facebook or Google,” Zeotap co-founder Projjol Banerjea tells ...
Berlin-based startup Glispa has been working with Asia’s ecommerce giants Alibaba, Flipkart, and Zalora to boost their user acquisition. Today it brings its nat...
Adtech titan InMobi unleashes a friendly, advertorial monkey that follows you around from app to app.
Riding on the back of ecommerce, digital advertising spending is on an upward trend in Southeast Asia. With fresh funding, Adskom plans to tap into this growth.
AdsOptimal has been a journey from the east to the west for its founder.
The tech savvy of Bidstalk combined with the sales prowess of AppLift hopes to match up to the likes of Google and Facebook in the online advertising stakes
Baidu's fight with the Putian hospital group is getting uglier, with the group now reportedly threatening to "beat up" doctors who keep running ads on Baidu.
There was no other company doing retargeting - the almost eerie technology that ecommerce companies use to lure a potential customer who strayed out of a site w...
Korea-based mobile media group Yello Mobile’s acquisition spree continues, as it gobbles up majority stake in Indonesian adtech company Adplus.
With this investment, Indian adtech startup Vserv has raised a total of US$18 million to date, including its first round of US$3 million from IDG Ventures India...
Nimble new players are coming up in the mobile adtech space, but the advantage for InMobi is its huge network and massive data on advertisers, publishers, and c...
Fly? Karbonn? Cherry Mobile? These are smartphone brands you've never heard of, but they sell units in the millions. GMobi hooks up local OEMs with global app p...
Alibaba announced in a statement today it has bought a majority stake in AdChina, the country’s largest independent digital advertising technology platform.
Ankit Oberoi and Atul Agarwal braved ridicule, furious parents, and lots of unsolicited advice to drop out of graduate school and do a startup together.