It's the "try-before-you-buy" scheme, but for apps.
It has not been an easy four years for the team.
Big Chinese companies are eager to crack international markets - and willing to pay, too.
With tens of billions of impressions served per month, Geniee attracts Japanese telco Softbank for ad business tie-in.
Appier, a Taipei-based company that leverages artificial intelligence to help businesses and brands push their ads to the right people, has just raised a US$6 million funding round from Sequoia Capita...
FreakOut's DSP platform matches brands with the most effective advertising spot for each impression by utilizing a massive amount of stored audience data.
Geniee is a real-time bidding (RTB) ad network startup that serves up to 20 to 30 billion impressions per month.
RTB appeared about 4 years ago and has been a fast growing method led by OpenX, Google, and Yahoo in the west, but the technology has lagged behind on mobile.
Founded by Emmanuel Allix, Singapore-based Art of Click, is a mobile marketing agency and ad network that insists on charging clients based on results.
Ad tech is quite a confusing arena for most folks. There are a number of stakeholders in the game ranging from agencies, demand-side platforms (DSP), data management platforms (DMP), ad exchanges, ad ...