Mobile A/B testing startup Splitforce announced today it has been acquired by marketing and analytics platform Localytics for an undisclosed sum.
This move by Wingify, which provides tech tools for brands to optimize their business online, will give them access to over 26,000 web design experts.
Auto-optimization uses a 'bandit algorithm' that lets Splitforce show which factors in the experiment are performing better and choose them automatically.
Japan’s Kaizen is the startup behind A/B testing software planBCD and it isn’t like any other A/B testing software in the market today.
When Zac Aghion first pitched the idea for a Chinese language multi-variant A/B testing and analytics tool for the web, investors were quick to shut him down. “No one was willing to invest in an unpro...
A/B testing used to be restricted to the big companies who could afford it. Any developer who doesn’t take advantage of this trend will be at a disadvantage.