Studios Case Studies
This is where we showcase case studies from our clients, giving people like you insight into what TIA Studios does. Enjoy our work? Connect with TIA Studios, Tech in Asia's in-house marketing agency, to create impactful campaigns leveraging over 10 years of data and relationships. We offer diverse services to meet your needs and engage the Asia tech community.
Why 1 million impressions won’t fix a B2B sales pipeline
Mass reach is useless outside a targeted ecosystem. Here’s how we’re pivoting to engage a new generation of buyers and turn clicks into trust.
Ummi Amran · · 6 min read
Our AI and ad pilots made $0. Here’s how we’re addressing it
We wasted thousands on our marketing efforts. To stop bleeding the budget, we shifted to a two-track strategy for real ROI. A work-in-progress.
Ummi Amran · · 5 min read
Why traditional agency briefs fall short in the AI era
In a world flooded with AI content, tossing a brief over the fence isn’t enough. Here’s why we shifted from order-takers to strategic co-creators.
Ummi Amran · · 5 min read
The event size dilemma: When to go big or small
Massive events don’t guarantee good ROI. Awareness doesn’t close deals – you need trust. Here’s how we choose the right event size.
Ummi Amran · · 4 min readTIA Conference: How we produced a Product Stage people stayed for
Audiences now crave practical application and peer-led truths. Here’s our blueprint for producing a successful stage for post-hype AI.
Ummi Amran · · 6 min readOur AI outbound efforts were a black box. Here’s the real cost.
We paid a startup to automate and scale our outbound efforts via AI. It yielded zero revenue. The lesson? You just can’t automate trust.
Ummi Amran · · 4 min readWe spent $3,000 on ads. Vanity metrics almost fooled us.
We increased traffic by 4x, yet we closed zero revenue. Here’s how we realized our ads were fueled by vanity, not intent.
Ummi Amran · · 6 min readHow to find the connections that matter at TIA Conference
We’ve designed TIA Conference 2025 for the strategic conversations that move your business forward.
Ummi Amran · · 4 min readHow Amartha built its profile in the tech ecosystem
Amartha wants to empower women-led MSMEs in Indonesia. Our partnership adapted to its goals, from building thought leadership to lead generation.
Ummi Amran · · 4 min readA TIA Conference recap – everything you need to know
This annual event evolves consistently to meet the changing needs of its community, creating tangible opportunities for attendees and partners alike.
Ummi Amran · · 4 min read