Adwords

Luxola vs Zalora: Is it Ethical To Buy Google Keyword Ads on Competitors’ Names?

Luxola vs Zalora: Is it Ethical To Buy Google Keyword Ads on Competitors’ Names?

Anyone in the internet industry in Asia must have heard of e-commerce sites Luxola and Zalora. Now these two companies are fighting head on in what it looks like a
Willis Wee · · 3 min read
Baidu International Launches, Aimed at Global Brands

Baidu International Launches, Aimed at Global Brands

Baidu, in partnership with China Search International, is launching ‘Baidu International‘ today, which it touts as a service “to help advertisers globally launch, manage and optimize […]
Steven Millward · · 3 min read
Google Launches Irresistible Product Ads

Google Launches Irresistible Product Ads

A new form of Google ads is now available. On Thursday, Google launched Product Ads, which enables advertisers to insert product images and prices into their ads. For once, these
Willis Wee · · 2 min read
How A Guy Creatively Landed His Dream Job Using Google AdWords

How A Guy Creatively Landed His Dream Job Using Google AdWords

Want to find a job so badly but don’t have any idea how to get started? Maybe Google AdWords can help! Alec Brownstein has shown how Google AdWords and a
Sarah Chong · · 2 min read

NEW Google Ad Exchange May Change How Display Ads Work [Video]

Google’s online advertising segment, which brought it a multi-billion dollar revenue last year (and probably again this year) is going for another major upgrade. As announced on its blog, Google
Willis Wee · · 2 min read

What is AdSense?

If you own a website and comply with its program policies and eligibility criteria, Google AdSense could help you earn some advertising revenue. To put it simply, website owners can
Willis Wee · · 2 min read

Worldwide Online Ad Spending dipped by 5%

According to market research company, IDC, the worldwide online ad spending dropped by 5 percent from $14.7 billion in Q2 2008 to $13.9 billion in Q2 2009. The online ad
Willis Wee · · 1 min read

NEW: Google Adwords’ Conversion Optimizer

Google Adwords is known for its highly targeted marketing prowess as advertisers only pay when there is a click or a thousand ad impressions. Now Google has made another step
Willis Wee · · 2 min read

Top 3 Sins in a Google Adwords Campaign

Google Adwords has dominated the Search Engine Marketing arena by having millions of businesses engaging it as their primary online marketing tool. With so many riding on this wave, it
Willis Wee · · 4 min read

What is Google Adwords?

In short, Google Adwords is the only tool for you to create ads on Google search page and advertising network. In the online marketing industry, this is normally known as
Willis Wee · · 2 min read
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