Globally, women make up nearly 46 percent of the web population – despite being the minority, it is interesting to note that they are dominating many aspects of the digital media landscape.
Trends are showing that women have caught up in the usage of internet ranging from activities like purchasing online, social networking, instant messaging (IM) and it appears that the online experience of women sway towards communicating and building relationships with others.
Comscore released a whitepaper compiling a study about digital behaviors of women across the globe against men in 40 countries.
What Do Females Do Online?
Topping the charts, we have
- Social media
- Instant messaging
Globally in April 2010, women spent an average of 16.3% of their online time on social networks, compared to only 11.7% for the men. The numbers were highest among women in North America, with 9 out of 10 female Internet users visiting a social network site in that month.
The below chart shows how the most popular activities skew comparably toward women in terms of reach and usage.
And what are they searching for? The results are not surprising.
Fragrances/Cosmetics, e-cards, Flowers, Gifts and Greetings and Pets are topics most frequented by women.
Other takeaways include:
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