I Have a Hot Date Tonight, And Check Out My Sexy Getup on Styleprofile.me

Let me explain this from a personal point of view being a female in my twenties who likes to keep up with fashion trends yet has no time for visits to the mall. I resort to online shopping where I can browse and shop at unholy hours in the comfort of my own home, with ASOS and Taobao bookmarked as my top shopping sites. But often there’s just too much information on the web and I appreciate platforms that aggregate and facilitate fashion discovery. So while being based in Beijing, Melishuo and Mogujie are fantastic tools for fashion discovery. And here’s a startup when Pinterest meets Pic Collage for fashion built for the Asian audience: Styleprofile.me.

The Singapore-based startup positions itself as a social commerce platform that allows users to discover fashion products, make into a collage, and share them with your friends. So you can create your own outfit by selecting from over 30,000 items from over 30 online stores and dropping them onto a blank canvas. Then gather opinions from the Styleprofile community as well as your friends on your look. Running out of ideas to wear for that hot date this weekend? You can follow your friends or like-minded fashionistas and get inspired by their styles. In essence, the beauty of the Styleprofile platform lies in the “interactive nature” it provides, which is a “perfect foundation for users to discuss fashion, collaborate, and build their ideal style profile”, says co-founder Liling Ong.

Four months and nine heavyweight online fashion merchants already in partnership with Styleprofile. How?

Styleprofile was developed in February, but is already in partnership with nine heavyweight online fashion merchants such as ASOS, Shopbob, Free People, Revolve Clothing, Fashionesta, Eves Apple, Shoptiques, Forever 21, and Singer22. Upon logging in, users will be able to select any product they fancy from the online stores and create an outfit. There are also filters in place that allows users to search via product category, brand, color, and price.

To be honest, for a Singapore-based startup in its infant stages having the ability to attract online shopping sites such as UK-based ASOS and US-based Forever 21 to be on board as partners is pretty impressive. How did Liling and her team manage to do that?

We were fortunate in that most of them had signed up in [our] ‘Partnership Programs’ with us before launch. To be honest, there was not much convincing done on our part – they saw and liked our product, the design and value that we create for our users. Also we are the first website in Asia presenting fashion products to consumers in this social manner, and this was [the main reason why it] attracted the shops to partner with us as many of them have set their sights on the Asian market.

How different is Styleprofile from other sites, such as Mogujie, Melishuo, and Pinterest?

The idea of social commerce isn’t new. We have Melishuo and Mogujie from China, as well as Pinterest and Polyvore from the United States.

But the difference between the Chinese sites and Styleprofile is that the latter allows users to interact with products to create outfits on their own, says Liling.

Styleprofile allows you create looks online via our outfit builder, on top of saving products and outfits of others. You can even ‘remix’ someone else’s outfit too, if you feel you have a better way of piecing the matching the products. [More importantly,] everything you see on our website can be purchased online.

Styleprofile allows you to showcase your favorite products and outfits, acting as your own online style journal. Liling elaborates:

First mover advantage and agility as a young startup

How Styleprofile puts the bucks into its pockets

Filling the gap in Asia’s online fashion arena

The brains behind the platform: Driven by passion for building a fashion startup and network