GoMyWay: How an iPhone App Plans to Save You Money on Taxi Fares

Taking taxis can be a pain, but one location-based smartphone app is hoping that it can help Singaporeans make that experience a little more interesting, and more importantly, a whole lot cheaper.

It’s called GoMyWay. And it starts out by asking for your current location as well as your destination, and then tries to find someone nearby who is going in the same direction, so that you might ride together and split the fare.

Founded by four friends — Adrian Wong, Leslie Ng, Ken Ng, and Wee Hong Shee — it plans to start in the Singapore market, but if all goes well it can later expand to other cities.

But wouldn’t there be privacy concerns with such a service? GoMyWay has implemented some privacy measures, and does not disclose mobile numbers, but rather lets users communicate via its chat function. There’s also the ability to specify who you want to ride with, as co-founder Ken Ng explained:

We understand that for anyone who might use the app, safety is the top priority. For example, there may be some ladies who might feel safer sharing a taxi only with other females. This is why when developing the app, we decided to incorporate the filter function.

Users can also be rated by those they ride with, so that others can see if one is a good traveling companion or not.

Splitting fares