In brief: Singapore Airlines releases API suite to boost customer experience

Singapore Airlines (SIA) announced the launch of its KrisConnect Program, an initiative to make information and functionalities on SIA’s digital platforms more readily available to partners, enhancing the overall customer experience.

The KrisConnect Program makes use of application program interface (API) technology such as those from IATA’s New Distribution Capability (NDC) program as well as other proprietary APIs, and makes them available to external parties.

Source: Singapore Airlines

The APIs allows partners such as online ticketers, travel agents, and aggregators to access functionalities including management of flight bookings, flight status data, and information relating to SIA’s frequent flyer scheme, KrisFlyer. The airline has launched a developer portal to provide its partners with more information on the APIs.