China’s most valuable startup, Bytedance, has released two apps to help with its advertisers’ marketing plans via its short-video platforms, 36Kr reported Friday.
The two apps are Juliang Chuangyi (meaning a huge amount of ideas) and TikTok AdStudio.
Juliang Chuangyi works as a platform for an all-around short video-based creative marketing solution. Advertisers could design, plan, and distribute their campaigns from within the platform. It is linked with content from Bytedance’s apps such as Douyin and Jinri Toutiao, the short video and the news aggregator, respectively.
It also features various rankings from the Douyin app, such as the ranking of the most-commented videos, aiming to provide valuable insights for advertisers.
On the other hand, TikTok Adstudio works in a way similar to Juliang Chuangyi, except the app targets advertisers who are looking to work with TikTok, the international version of Douyin.
The two new apps are expected to enrich Bytedance’s online marketing solutions. Before them, Bytedance has launched Juliang Yinqing, an app for advertisers to manage their ads and another app called Feiyu CRM (Feiyu means flying fish) used to help advertisers trace sales leads and conversion rates.
An unnamed ecommerce marketing industry insider told 36Kr that Bytedance has gone faster than Tencent in terms of mobile ecommerce marketing, which still does not have a complete marketing system.
Bytedance has set a revenue target of 100 billion yuan (US$14 billion) for this year to double what it achieved in 2018.
36Kr is KrAsia’s parent company.
This report was first published on KrAsia
Editing by Charmaine de Lazo
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