Should startups still attend tech conferences?

Information is so easily accessible nowadays, we have an endless library at our fingertips via the internet. The digital realm has allowed us to quench our burning questions – all without stepping out of the front door – and it’s constantly evolving to help us collaborate and connect across countries and continents.

As access to information and individuals becomes easier, does it still make sense for a lean startup to shell out the cash and physically attend a technology conference?

Simply put, yes.

Here are 5 reasons why:

1. Inspiration for innovation

Technical skills may be much revered in the startup economy, but it remains an industry founded on innovation. A successful startup is, without a doubt, built on the back of hours toiling on market research, user testing, and being in the right place at the right time – but it all began with an idea for a great solution to a real problem. And this seed of inspiration is rarely found in the corner of your dark, cobwebbed office basked in the white light of your computer screen.

On the other hand, throw a few hundred tech-crazy people in the same room and you’re almost bound to get something out of it. Tech conferences are meant for people to think together and exchange unique viewpoints and experiences.

Who knows? You might just birth the next big thing from these seemingly innocent conversations.

2. Join the ecosystem

Chances are, you’re not planning on building your startup in isolation. A tech conference is the ideal place to meet people you can collaborate, brainstorm, or partner with.You’re probably eager to showcase your latest prototype, keen to obtain feedback on a blooming idea, or on the hunt for funds. The beauty of a tech conference is that the person you’ve been wanting to meet is likely there – and they’re ready to listen.

Seize the opportunity to make friends and business connections – a little friendly chat could go a long way!

3. Show off

Even if networking doesn’t top your priority list right now, it never hurts to get your name out there. There are opportunities aplenty in tech conferences to position yourself as an expert in your field.

While it’s no secret that conferences are not cheap, you can get the most out of your money by actively engaging in the conferences you attend – if there’s a chance to exhibit your startup, go for it. If you can pitch live in front of a panel of judges, why not?

You might just be surprised by the doors these might open.

4. Don’t be Jack

Attending a conference is hard work, but we’re not going to lie – it’s not all work. It’s a legit excuse for taking a breather from your countless hours of desk time and letting your hair down over drinks. After hours are perfect for catching up with the acquaintances you’ve met in the day to discuss lighter topics and share some laughs. After all, all work and no play makes Jack a dull boy – and that’s the last thing you want to be in this dynamic industry.

5. Onwards and upwards