Howdy!

What is this – This guide gives any new startup CEOs, founders, or managers a more in-depth look at how Tech in Asia has operated in the last seven years. You will find our perspectives on important and hard-to-tackle issues such as management, hiring and firing, communication, product development, and more. We’ve included links to samples of some of our processes and documentation.

Why this – Founded in March 2011, Tech in Asia’s mission is to build and serve the tech community and startup ecosystem in Asia. This ecosystem only exists because founders are building good companies – and being a founder or a CEO is tough. We want to put this guide and documentation out there because:

• We hope it will make starting and running a startup a little bit easier, and
• We would love to hear feedback on how we can improve by putting a part of ourselves out there.

This is by no means a finished product, and it doesn’t mean that TIA is successful (we have a lot of learning and growing to do ourselves!).

This guide is a living document that will be updated as we grow and learn. Please do leave us a comment to let us know if this has been useful, or if you have any feedback at all!

Willis
Tech in Asia
Founder and CEO

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Table of content

• Company’s mission and branding
  • Mission
  • Branding
  • Communication
• People & culture
  • Culture
  • HR
• Management
  • High output management
  • OKRs
  • Internal communication
• Product development
  • Sprint
  • Product development process
• Sales
  • Process and tools
  • Training and onboarding hires
  • Lead generation
  • Business development
  • Customer success

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1. Company’s mission and branding

a) Mission

b) Branding

c) Communication

a) Culture

b. Human Resource (HR)

a) High output management

b) OKRs

c) Internal communication

a) Sprint

b) Product development process

a) Processes and tools

b) Training and onboarding hires

c) Lead generation

d) Business development

e) Customer success