Chinese gamers are being introduced to popular Made-in-Singapore titles like Rocketbirds: Revolution!, Straw Hat Samurai: Duels, Fish-a-Fish and Tactics Anthem Online II, created by Singapore game companies Ratloop Asia, Explosive Barrels, Activate Interactive and iCell respectively (see press release).
These games are now being featured on the Singapore Game Box Chinese Portal, a collaboration between the Media Development Authority of Singapore (MDA) and the Singapore’s Cybersports and Online Gaming Association (SCOGA), in partnership with the China Information Broadcast Network (CIBN).
The portal will be officially launched at the 9th China Digital Entertainment Expo & Conference 2011 (or ChinaJoy) held in Shanghai from July 28 to 30, where the MDA hopes to secure more than 100,000 sign ups, with an eventual target of 60 million registered CIBN users.
The MDA and CIBN will also be organizing the inaugural Singapore-China Game Box Championship 2011 to promote the portal and its games to even more Chinese gamers. Chinese gamers would sign up online for the China leg of the trans-national competition to be held in Wuhan in early November. The top four players will represent China on an all-expenses paid trip to the Singapore grand finals where they will compete against their Singapore counterparts.
All this is part of MDA’s Singapore Game Box initiative, which was launched in 2009 to accelerate the commercialization of locally-made games by providing a mass base of gamers to provide feedback on these games. China is the initiative’s first international partner.
The four games were selected by the CIBN and their langauge, visual elements, and game flow have been localized to suit the Chinese market. Five more games will be added to the portal next year.
Aside from launching the Singapore Game Box Chinese Portal, the MDA will also lead a delegation of 20 Singapore game companies to China, which include IG-Interactive, Envee Medi, Time Voyager, and the IGF-China award-winning Envisage Reality. They will explore the development of new titles for the Chinese market in collaboration with Chinese companies.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
