This startup brings consumption billing to AI

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Ulla

Traditional subscription software breaks when AI applications charge by tokens or API calls. The founders of Flexprice experienced this infrastructure gap while working at Zomato and Aftershoot AI. They built an open-source platform to handle variable pricing models.

😟 Problem

Currently, 85% of SaaS companies use some form of usage-based pricing for AI tools. Flat monthly rates fail when costs fluctuate based on tokens burned or voice minutes processed.

In-house billing solutions often result in revenue leakage and drain engineering resources. Off-the-shelf tools cater primarily to subscription-first companies and struggle with consumption-based metrics.

💡 Solution

Flexprice integrates directly with an application to fully automate usage metering and monetization logic. The platform provides several core capabilities:

• Ingests real-time product events and converts them into accurate billing records.
• Enables pricing configurations and enterprise custom rates directly from a dashboard.
• Auto-generates invoices to give finance teams a single source of truth.
• Supports on-premises deployment for customers with strict data residency requirements.

Image credit: Flexprice

📊 Market size

Gartner expects 40% of enterprise applications to include task-specific AI agents by the end of 2026. These agents typically charge per task or workflow run.

Capturing a fraction of AI-native companies at a US$300 to US$3,000 monthly contract value yields a US$50 million to US$100 million revenue opportunity.

🤝 Team

• Manish Choudhary. Co-founder and CEO. He previously managed pricing experiments at Magicpin and worked closely with AI-native product teams at Aftershoot AI.
• Nikhil Mishra. Co-founder and CTO. He built and scaled engineering infrastructure at Zomato before leading technical architecture at Flexprice.
• Koshima Satija. Co-founder and COO. She holds an engineering physics degree from Delhi College of Engineering and leads enterprise sales evaluations.

🚀 Traction

• Acquired over 50 paying customers, primarily AI-native and usage-based SaaS companies.
• Processes over 20 billion API requests a month at under 50-millisecond latency.
• Maintains net revenue retention above 100% due to usage-based account expansion.
• Achieved over 3,500 GitHub stars and built a 250-person developer community.

🏆 Competition

Flexprice competes directly with Orb, Metronome, and Lago. Legacy users also migrate from Stripe Billing and Chargebee.

💰 Financials

🚩 Risks