Southeast Asia is one of the most diverse and fast changing regions in the world. It’s home to over 600 million people spread across eleven different countries. Startups from across the region are not only competing in their own local markets but also looking to the region to do battle. It’s thus more important than ever to get a good overview of the market and understand where each country is.
Singapore, as the infographic below indicates is the leader in internet penetration, but Indonesia is far and away the regional leader in number of internet users. The regional average internet penetration is 34.7 percent but the differences are so drastic that it’s not a particularly useful statistic. After all, East Timor and Myanmar’s internet penetration sit far below even the 10 percent that Laos enjoys and Singapore, Brunei, and Malaysia are above 50 percent.
Given the stats below, it’s pretty clear that Indonesia, Philippines, Vietnam, Malaysia, and Thailand are Southeast Asia’s most promising large internet markets, so if you’re a startup looking to attack your neighbors, look to these key markets.