These are exciting times for ecommerce in India. Currently ranked ninth globally, the country’s ecommerce scene is expected to surpass the US to become the second-largest market by 2034.
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Even though Amazon is leading in the industry, domestic players such as Flipkart and Myntra (both backed by US retail giant Walmart) are not far behind.
At the same time, growing pains have been evident in the sector. While rising internet penetration is taking ecommerce to smaller pockets across the country, cash on delivery is still the preferred mode of payment, which often translates to more returned items.
Counterfeit products continue to plague the online market, while last-mile delivery still faces challenges due to poor infrastructure – an issue that local logistics companies such as Xpressbees and Delhivery are aiming to address.
What’s clear, though, is that the ecommerce sector still has a large cart to fill: It accounts for only 5% of India’s US$600 billion retail market.
In this article, we look at the top 20 ecommerce websites and apps that are driving ecommerce growth in India. These include a bouquet of apps including fashion, pharmaceuticals, beauty, recommerce, and social commerce platforms.
For this list, mobile app stats are obtained from Data.ai for the first quarter of 2022, while web numbers are estimates from SimilarWeb between February and April 2022.
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1. Amazon
Amazon tops the list in India when it comes to monthly active users (MAUs). The US-headquartered giant is one of the country’s seasoned ecommerce players, having rolled out its India website in 2013.
Since then, it has grown beyond its marketplace to enter categories such as e-groceries, pharmaceuticals, and bill payments. It now plans to tap its next 500 million users by pushing offerings in vernacular languages and voice shopping in Hindi.
Mobile app ranking by MAU: 1
Mobile app ranking by downloads: 5
Ranking by web visits: 1
Web desktop and mobile visits: 849.8 million
2. Flipkart
Being India’s biggest homegrown ecommerce company, Flipkart has been in a neck and neck competition with Amazon for pole position.
Founded in 2007, Flipkart was acquired by Walmart in 2018 for US$16 billion, which, at the time, was called the world’s largest ecommerce deal. The company is now eyeing an IPO in the US slated for 2023 at a valuation of up to US$70 billion.
3. Meesho
4. Myntra
5. Ajio
6. OLX
7. Snapdeal
8. JioMart
9. Tata CLiQ
10. Shopsy
11. Realme Store
12. Mi Store
13. PharmEasy
14. FirstCry
15. Nykaa
16. Lenskart
17. Nykaa Fashion
18. CashKaro
19. Decathlon Shopping
20. Simpl
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