Personal finance firm CompareAsiaGroup rebrands as Hyphen Group

Personal finance firm CompareAsiaGroup is rebranding as Hyphen Group after experiencing “significant growth” last year, along with its acquisition of Seedly and the launch of two new SaaS products under its financial ecosystem.

Photo credit: Hyphen Group

The personal finance firm also said it tracked an over 80% revenue growth in 2020, driven by over 650,000 financial product applications.

Last year, Hyphen Group acquired Seedly from Shopback as a measure to capture the millennial demographic. With the move, Hyphen Group said it now reaches over 10 million users each month.

It also launched two business-to-business SaaS products under eKos connect in the past year and added another 100 members to its team. Its two tech solutions, Partner Portal and Affiliate Connect, help financial firms deliver data to their commercial partners faster and manage affiliate conversion respectively.

Hyphen Group said that since its launch in November 2019, eKos connect has onboarded over 150 financial institutions and partners.

The Hong Kong- and Singapore-based company aims to accelerate the digitization of the financial ecosystem through personalized digital experiences. The firm currently has over 350 staff in six markets across Southeast Asia.

See also: Why Seedly is moving on from ShopBack and joining CompareAsiaGroup