Gabriel Budi Sutrisno · · 1 min readTikTok to require digital watermark on all AI-created content
Photo credit: Ringo Chiu / Shutterstock
TikTok is now attaching labels to AI-made content, the company announced on Thursday. According to a Reuters report, hyper-realistic AI content will be removed if they are not correctly labeled, said Adam Presser, TikTok’s head of operations.
The platform uses a digital watermark system called Content Credentials, which was set up by the Coalition for Content Provenance and Authenticity, a project from a US nonprofit.
For authenticity, both the AI tool’s developer and the content-publishing platform must use the watermark. ChatGPT creator OpenAI already uses this system, with YouTube, Instagram, and Facebook following suit.
Earlier this year, 20 tech companies signed an agreement to partner up and thwart deceptive AI content from disrupting elections worldwide.
ByteDance – TikTok’s parent firm – was recently mandated by a US law to divest the short-video app or potentially face a ban. In response, both TikTok and ByteDance have filed lawsuits to contest the law, asserting that it infringes upon their First Amendment rights.
See also: ByteDance eyes Singapore for genAI push, posts several job openings
Editing by Putra Muskita and Lorenzo Kyle Subido
(And yes, we’re serious about ethics and transparency. More information here.)
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