Social Media Monitoring Space Heats Up As Attentio Opens Asia HQ in Singapore

Belgium-based social media monitoring service provider Attentio has just set up a Singapore office to act as their Asia headquarters. Attentio will be providing more competition to other social media monitoring companies with a local presence like ThoughtBuzz, Brandtology and Jamiq.

Founded back in 2004, Attentio can claim to be the oldest of the lot and possibly with the most global traction. In their company write-up, clients listed include big firms like Microsoft, Skype, Toyota, Club Med, Johnson & Johnson, Nokia, Intel, Hewlett Packard, and Buenavista International/Disney.

Located along East Coast road, the Singapore office will be a sales and support hub and will also be staffed with multi-lingual social media analysts to support global customers.

Along with this Asia headquarters, Attentio also just brought on Vincent De Gennaro to be Vice President of Sales and Marketing. Most recently Vice President of EMEA at Actuate Inc., a leading CRM software maker, De Gennaro was responsible for managing European operations. Bringing over 30 years of valuable international sales and management expertise to Attentio, De Gennaro will report to CEO Amaia Lasa and will be responsible for Attentio’s global go-to-market strategy and business development.

One of the partners of Singapore-based fund, BAF Spectrum, William Klippgen, is currently the Executive Chairman at Attentio.