What Have B2B Companies Got To Do With Social Media?

Have to admit, I do not know much about B2B marketing, but I do know that B2B companies have got quite a lot to do with social media.

The quickest place to know more about a business is online. That’s why B2B companies spend lots of time improving their search rankings.

A simple search on Google would return their website, social media profiles, blog and related buzz.

If these companies don’t supervise what customers are going to see when they search for them, they are losing out on potential leads.

The main difference between B2B and B2C marketing is that the latter usually deals with a bigger mass. We don’t see B2B companies on print ads and TV commercials. Hence, the channels used to reach customers are very different and limited. SEM is till today, the most effective channel to generate leads.

Real Time Search

What’s cool this season is real time search. Both Google and Bing are integrating social into their search results. That means, users can now search for status updates related to the keywords they typed into the search engine. If B2B companies do not have presence on Facebook and Twitter, they would not be found.

How’s that for getting more search traffic?

Network, Network, Network

Building networks is important for B2B companies. And this is made easier and more convenient with social networking sites, such as LinkedIn. Social media profiles make you accessible to customers and offer a place for you to connect.

Information, videos, and updates can be shared outside of the website to help customers understand your company better. Just make sure to keep profiles active and regularly updated – you want them to reflect well on you, not the other way around.

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