Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience.
Most of the time when I interact with small business owners who are interested in social media marketing, they would want to know the specific steps to success.
Well, as much as I would like to say that success is all about knowing the best practices, it is not the case. No doubt steps are important, but steps are just part of a larger picture.
Besides knowing the right actions to take, success also results from having and fulfilling a clear purpose of being on the social web.
Make building a connection the primary purpose
If your organization’s social media efforts have no clear purpose yet, then I suggest you make building connections the primary purpose.
Once you focus on that, you would be more interested in the people you want to make a difference to, rather than the specific steps in doing it.
Facebook flourished not because it has the best features around the web (even if it does) but because it understands the fundamental principle of being human, that is, to thrive in a community.
3 ways to build great connections
So how do you start building connections? How do you start telling people that you are truly interested in helping them solve their problems? Here are 3 ways to help you get the ball rolling.
1. Gathering Feedback
Social media has evolved to a stage where feedback can determine the lifespan of a product. Companies began to realize that it is no longer possible to ignore what their customers are saying about their brand on the social web. So instead of ignoring those negative feedback, why not have a platform to gather them?
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