It is interesting to see how companies are using social media to grow their business. Retail and web companies lead the adoption, but banks are not behind. Most of the top global and Indian Banks have adopted social media in some form, and in India, HDFC Bank leads the way.
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HDFC Bank is active on Twitter, Facebook and Youtube, and uses these online social platforms to create awareness. Below is a chart that shows the relative ranking, in terms of online interactivity level, among Private Banks in India.
Although HDFC Bank is ahead of the competition, India’s number one private sector bank; ICICI is giving it a tough fight in the social media space too. Axis Bank and Yes Bank are at third and fourth spot, respectively.
The detailed numbers are in the table below.
For more information, you can may want to check out this deck. It contains information on the following:
– Porter’s five analysis on India’s banking industry
– The most social public bank of india
– How banks in India use social media
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