Microsoft Announces Pixel Media as Exclusive Ad Agency for Skype in Hong Kong

Microsoft (NASDAQ:MSFT) announced today that Pixel Media will be the exclusive advertising representative for Skype in Hong Kong.

Skype will now be available as an advertising option for online and mobile advertising, and advertisers will also be able to reach other Microsoft properties, says Leslie Chu, the company’s general manager of advertising in Hong Kong and Taiwan:

We’re excited that advertisers in Hong Kong can now be part of the Skype experience. By including Skype into MSN, Windows Live Messenger and Hotmail, we are able to offer advertisers unparalleled reach across very intimate and unique communication platforms.

Pixel Media’s CEO Kevin Huang noted that his company is pleased to have been selected by Microsoft, pointing out the importance of a platform like Skype in the digital advertising landscape in the region. In addition to Hong Kong, we’re told that in the Asia region, advertising is available on Skype in Australia, New Zealand, Singapore, Malaysia, Taiwan, and Japan.

Indeed it was just last year we when saw Japanese advertising agency Dentsu sign a deal to be Skype’s exclusive advertiser in Japan, that particular agreement focusing on display ads in the “Skype Home area,” for Windows only. This partnership with Pixel Media, we are informed this afternoon, is also for the Windows platform only.

The announcement also notes that the destination resort Galaxy Macau is the first advertiser to get on board.