The SixReps Strategy

SixReps is a social network for fitness enthusiasts which has enjoyed tremendous growth in the last couple of months.

Co-founder, Denny Santoso, came over to Singapore two weeks ago and we had a great discussion on SixReps. It was a great session as Denny shared his strategy and philosophy for his start-up. The key to success, as he explained, is still by providing real benefits to users.

Catch his interview below:

1. Can you share with us your current goals for SixReps?

Right now our current goal is to develop a better infrastructure for scalability. We’re going global soon, so we have to be ready in terms of server, features, and API development for third party apps. If we’re going global and expanding the service to more countries, it also means we’re gonna need to educate more people about the benefit of being a Sixreps member.

2. What’s the strategy to achieve the goal?

Providing benefits is key. With more members joining SixReps.com, we need to provide them with real benefits. Since SixReps.com is the bridge between fitness-related businesses and customers, we have to collaborate with more business to provide more benefits to the users. For example, by getting more fitness center to join SixReps.com and to provide ‘Free Trial Memberships’ to members would be a ideal win-win situation. Users who tried and like the service will sign up for the fitness package.

In fact, we’re in talks with a fitness supplement company in the US to expand our service abroad. Both parties saw mutual benefits of working together. That company has a huge fitness network in more than a hundred countries. I will share more after the deal is sealed

3. Cool. Congrats! What are the most difficult barriers toward achieving your goal?

The industry itself is so huge and with so many fitness center and merchants we can work with. We just needed a way or strategy to make things happen in the shortest time possible. For example, in Indonesia, we have about 1200-1500 fitness center. How to reach all of them in the shortest time possible is a challenge. So far, most merchants like our idea.

4. Why should anyone join SixReps? What are the benefits for users and fitness centers?

Members can gain a lot of benefits by joining SixReps.com.

SixReps goal is to create a social network for fitness enthusiast. Most people has three goal with their body. They’re doing exercise to lose fat, build muscle
or just want to stay healthy. The barrier is mostly about knowledge. We provide member a place to share their knowledge about fitness, dieting, etc.

We even build a fitness database that member can use as a reference. In SixReps, members can also share their results: For example sharing their before and after photo. Why would you build your muscle without anyone noticing?