ARPC, MRR, CAC, LTV – the world of key performance indicators is full of acronyms. It can be dry. But there’s also no way around it.
KPIs are the metrics you need to check obsessively to know if your business is on track. What you use depends on the type of business you run.
This simple cheat sheet will help you understand KPIs related to software-as-a-service businesses, which typically hinge on recurring subscription fees.
It’s taken from a talk Sequoia’s Pieter Kemps gave at TIA Jakarta 2016.
Editing by Steven Millward, infographic and illustrations by Matahari Indonesia
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