SimPATI Video Competition Gets Instant Hype, Asks You to Dance Like Agnes [VIDEO]

The Indonesian mobile service SimPATI launched a dance video competition today. It’s called Dance Like Agnes. SimPATI is a product of the biggest Indonesian mobile carrier, Telkomsel. It centers on one of Indonesia’s top pop stars, Agnes Monica, as the ambassador of this campaign. Agnes is a famous artist in Indonesia because of her long career as a TV host, singer, and actress. She is also one of the judges on the TV talent show Indonesian Idol.

Agnes Monica (courtesy of Agnes-monica.com)

Agnes’ engagement on Twitter has landed her more than 5 million followers. Thanks to that, the #dancelikeagnes hashtag reached the number one spot among Indonesia’s Twitter trending topics shortly after the campaign began.

The winner of Dance Like Agnes will become a guest dancer at Agnes’s 20th year anniversary concert to mark her two decades as an artist. There will be 20 winners who each receive a cash prize of IDR 10 million (over $1,000), a Samsung Galaxy SIII, T-Cash balance (e-wallet) of IDR 5 million (over $500), SimPATI top-up credit worth IDR 5 million (over $500), and a 1GB per month SimPATI data package for one year. Total prizes worth IDR 1 billion (over $100,000) will be dished out to lots of winners.

To register, you will have to visit DanceLikeAgnes.com and upload a dance video featuring yourself, up to 60 seconds long. The video submission period is from today, September 5, up until October 31, 2012. Agnes and her dance team will pick 200 contestants. At the end, there will be 20 winners chosen by public voting.

With this competition, SimPATI launched a specially priced IDR 60.000 (over $6) for 2GB internet package with the speed of 7.2 Mbps. This promotion will last for 45 days.

Telkomsel is targeting 66 million mobile data users by the end of this year. This company already leads the Indonesian cellular market with 110 million users. With this campaign, they will push the use of data packages by asking people to upload their video. But actually uploading the video might be an annoying problem here, due to the poor capacity of internet connections here nowadays. Perhaps this is why they have a limit of 60 seconds.